MB-280T03: Design and deliver powerful customer experiences with Dynamics 365 Customer Insights
Duration: 1 Day
Dynamics 365 Customer Insights helps organizations deliver exceptional experiences personalized to every customer. In this course, students will learn how to work with key features of Customer Insights – Data and Customer Insights – Journeys. First, students will learn about the business value of using a customer data platform. They will ingest data into Customer Insights – Data, create unified customer profiles, and create segments to help target specific audiences. Then, students will build impactful and personal experiences using Customer Insights – Journeys. They will create marketing assets like emails and text messages and deliver them via segment- and trigger-based journeys. This course is part of a four-course series (MB-280T01-T04) aligning to the MB-280 certification exam.
This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 Customer Insights for their organizations. Students should have knowledge in basic marketing principles. Students should be familiar with the Dynamics 365 customer experience suite, including Dynamics 365 Sales and Dynamics 365 Customer Insights. They should also have basic model-driven application configuration experience.
Create emails in Dynamics 365 Customer Insights – Journeys
This module covers emails, assets, and personalization in the real-time work area of Dynamics 365 Customer Insights - Journeys.
- Manage assets
- Create marketing emails
- Personalize content
- Use brand profiles
- Use Copilot to generate email content ideas
- Style emails with AI-assisted themes
- Create content blocks
- Preview and test emails
- Check your message for errors and publish
- Send emails without building a journey
- Edit a live email
- Prevent sending emails to duplicated email addresses
Create text messages and push notifications in Dynamics 365 Customer Insights – Journeys
This module covers text messages and push notifications in the real-time work area of Dynamics 365 Customer Insights - Journeys.
- Create text messages
- Create push notifications
- Check your knowledge
Create forms in Dynamics 365 Customer Insights – Journeys
This module covers forms in the real-time work area of Dynamics 365 Customer Insights - Journeys.
- Create and manage forms
- Edit and publish forms
Manage consent in Dynamics 365 Customer Insights – Journeys
This module covers consent in the real-time work area of Dynamics 365 Customer Insights - Journeys.
- Manage consent for email and text messages
- View and manage consent records
- Improve engagement and compliance with double opt-in
Build journeys with Dynamics 365 Customer Insights – Journeys
This module covers segments, triggers, and journeys within the real-time work area of Dynamics 365 Customer Insights - Journeys.
- Create and manage segments
- Work with triggers
- Create a journey
- Add messages to the journey
- Add AI powered action to the journey
- Add conditions to the journey
- Add activities to the journey
- Add connectors to the journey
- Publish journeys
Manage leads and scoring in Customer Insights – Journeys
This module discusses how you can use the capabilities in Dynamics 365 Customer Insights – Journeys to help grow your pipeline while ensuring that qualified leads receive attention from your sales teams.
- Generate leads
- Create sales activities from lead signals
- Create scoring models
- Check your knowledge
Extend real-time marketing capabilities within Dynamics 365 Customer Insights – Journeys
This module explains how to extend the Dynamics 365 Customer Insights - Journeys real-time marketing capabilities to create personalized experiences that speak directly to your customers' needs as they interact with your organization.
- Collaborate using built-in Microsoft Teams chat
- Create Dataverse triggers
- Create custom triggers
- Trigger an action outside a journey
- Move custom triggers between environments
Get started with Dynamics 365 Customer Insights – Data
Get started with Dynamics 365 Customer Insights - Data and learn how to gain insights to your customers.
- Dynamics 365 Customer Insights - Data
- Customer Insights architecture
- Work with demo data
- Get started
- Consume Customer Insights data
- Copilot in Customer Insights-Data
Ingest data into Customer Insights – Data
Customer Insights - Data ingests data from all your different data sources and unifies them into a single customer profile. From within the customer profile, you can track data across different demographics, and identify trends based on key data you want to track.
- Import data sources using Power Query
- Clean, transform, and load data
- Connect to an Azure Data Lake
- Connect to a Microsoft Dataverse
- Work with data sets
- Refresh data sources
Create a unified customer profile in Dynamics 365 Customer Insights – Data
Dynamics 365 Customer Insights - Data is an intuitive and flexible customer data platform (CDP) that helps you unlock insights and build a deeper understanding of your customers. In this module, you'll learn about creating a unified customer profile in Customer Insights - Data.
- Define source columns
- Define duplicate record settings
- Define matching rules
- Create a unified customer profile
Work with Dynamics 365 Customer Insights – Data
Customer Insights - Data ingests data from all of your different data sources and unifies them into a single customer profile. In this module, learn about working with Customer Insights - Data.
- Configure searching and filtering indexes
- Define activities
- Work with measures
- Segmentation
- Get suggested segments
- Segment insights
- Use Copilot in Dynamics 365 Customer Insights - Data
- Use Customer Insights - Data for a complete solution
Data enrichment in Dynamics 365 Customer Insights – Data
This module discusses how Customer Insights - Data can assist organizations by examining the different enrichment and prediction options that are available.
- Get started with enriching data
- Brand and interest enrichment
- Use enrichment services
Predictions in Dynamics 365 Customer Insights – Data
This module discusses how Customer Insights - Data can assist organizations by examining the different prediction options that are available.
- Work with predictions
- Predict subscription churn
- Predict transaction churn
- Use machine-learning models
- Add a workflow for a custom model
Manage external connections with Customer Insights – Data
Learn how to manage external connections with Customer Insights - Data.
- Export Customer Insights data
- Display customer data in Dynamics 365 applications
- Use Customer Insights - Data with Microsoft Power Platform
- Use Customer Insights - Data with Azure Synapse
- Use Customer Insights APIs
Configure and administer Customer Insights – Data
Use Customer Insights- Data to administer permission configuration, environments, and system processes.
- Create and set up environments
- System process status
- Schedule system refreshes
- Set up user permissions